-
OneTab: For When You Have Too Many Browser Tabs
Here's a Tech Trick for you folks who always have too many browser tabs open. Which is all of us, right?
-
Tech Trick (& Taco!) Tuesday: Chrome Profiles Make Life Easier
Have you ever tried to log onto a website for work only to have it log onto your personal account? I'm constantly logging in and out of profiles, accounts, websites. Wondering if I filed that bookmark in the wrong folder associated with work. Transitioning from work to home to LMA requires a different set of resources needed. Here's where Chrome comes in.
-
LinkedIn Ad Example: What a Campaign Looks Like
If you haven’t done a LinkedIn ad campaign before, it’s hard to imagine what it might look like without some type of example. So, here you go. In fairness, this campaign was one of the “easier” and earlier ones for us; but it does help illustrate a lot of high-level concepts we’ll be talking about down the road. The Opportunity For this campaign, the opportunity was that Minneapolis hosted the Final Four. We have a large employment practice; one of our niche areas is tip-pooling. And Minnesota happens to have a really unique tip-pooling statute. With the Final Four in town, most of the downtown restaurants were booked up with…
-
Social Media is Easy
-
LinkedIn Ad Basics: What & Why
What a subject to tackle! I've been sitting here for an hour (though I may have been sitting on this for months...) trying to think of how to start this post. LinkedIn ads aren't just something you can start one day... But actually, that's exactly how I started.
-
How to Use Automation to Effectively Use JD Supra’s Reader Reports
For those of us in small(er) departments who have to DIY a lot of things AND who have JD Supra. Here's how you can help your attorneys with their business development activities.
-
The first
I hate first posts. There’s so much pressure to set the right tone. And then you just prolong the launching of something you were so excited about… So, let’s just skip the first one and dive right in. On the second post. So, happy first post!
-
In defense of NOT wanting to be a CMO
I don’t want to be a CMO. Like, ever. I never want to be at a big enough law firm to be a CMO. Does that make me unambitious? I’d say no. Because I know what I want, and as usual, I refuse to take the paths someone else expects of me. I can have a successful career and not have the CMO title. Sometimes it seems like we admire ambition so long as it comes with a C-suite office and salary. Success isn’t – and shouldn’t be – a singular title or position. Success benchmarks should be based on the individual whose success we’re measuring. Not that you’ve gotten to the…