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LinkedIn Ads: How to Assess Content for a Campaign
There are are few ways to start a LinkedIn ad campaign. Sometimes you get lucky and something has been written; other times, you’re meeting with an attorney to discuss possible angles. Either way, your job is to wade through all the talk and content to (1) find your selling point or hook and (2) identify whether it’s possible you can get a message to the intended audience. If you’re a content manager of some sort, I guarantee you do this type of vetting on a regular basis whether you’re aware of it or not. For example, an attorney has a newsworthy topic that is worth pitching to a journalist now…
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LinkedIn Ad Example: What a Campaign Looks Like
If you haven’t done a LinkedIn ad campaign before, it’s hard to imagine what it might look like without some type of example. So, here you go. In fairness, this campaign was one of the “easier” and earlier ones for us; but it does help illustrate a lot of high-level concepts we’ll be talking about down the road. The Opportunity For this campaign, the opportunity was that Minneapolis hosted the Final Four. We have a large employment practice; one of our niche areas is tip-pooling. And Minnesota happens to have a really unique tip-pooling statute. With the Final Four in town, most of the downtown restaurants were booked up with…
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LinkedIn Ad Basics: What & Why
What a subject to tackle! I've been sitting here for an hour (though I may have been sitting on this for months...) trying to think of how to start this post. LinkedIn ads aren't just something you can start one day... But actually, that's exactly how I started.